Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand.
What Topics are Covered?
Why Supply Chain Management?
Defining branding
Creating a mission and vision
Positioning your brand and developing your style
Developing a brand name and slogan
Creating a visual identity
Living your brand and connecting with customers
Launching your brand
Taking your brand’s pulse
Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
